Top Fashion Games on Android in New Zealand: Q2 2025 Performance

In the second quarter of 2025, Skincare Time: Makeover ASMR from FALCON GAME saw varied performance across its metrics. Weekly revenue peaked at $11 in mid-April, while downloads initially surged to 1.8K but gradually declined, bottoming out in early June before a modest recovery. Active users initially grew to 3.4K, followed by a decline, ending the quarter at 1.9K.

Paper Doll Diary: Dress Up DIY by Bravestars Games experienced a steady increase in active users from 19.4K to 23.2K. Downloads also saw a gradual rise, reaching 911 by the end of June. Revenue, however, remained inconsistent, peaking at $9 in early June.

Eye Color Mix from CrazyLabs LTD had a stable trend in active users, ending the quarter at 6.7K. Downloads fluctuated slightly, closing at 556. The app began generating revenue in June, reaching $8 by month's end.

Acrylic Nails!, another title from CrazyLabs LTD, demonstrated a noticeable increase in downloads, peaking at 1.1K in the final week of June. Active users also grew, reaching 2.1K by quarter's end.

Finally, Fashion Queen: Dress Up Game from CASUAL AZUR GAMES saw active users rise to 5.2K by the end of the quarter. Downloads fluctuated but showed a late-quarter increase to 454. Revenue was sporadic, with a high of $13 in April.

These insights are based on data from Sensor Tower, offering a detailed look into app performance in the fashion game category on Android in New Zealand. For more in-depth analysis, visit Sensor Tower's website.